About the Amsterdam ArenA
The Amsterdam ArenA is the largest stadium in the Netherlands and home to the national football club, AFC Ajax. The Dutch national football team plays international matches in the stadium, and the ArenA accommodates various additional events like concerts, dance festivals and business conferences.
Sustainability is an integral part of Amsterdam ArenA strategy. Its sustainability programme is directed by the ‘Platform for a Sustainable ArenA’ (Dutch abbreviation: PDA), and ArenA staff are responsible for realising the project called ‘Amsterdam ArenA. Naturally Sustainable’. In a continuous dialogue with stakeholders, organizers and employees, we are striving to enhance the sustainability of the ArenA.
Read more on the organizational structure of the Amsterdam ArenA.
PDA team
Henk van Raan
Project DirectorHein Steer
FacilitiesClaire Sleijffers
CommunicationMarco Gerrese
Public AffairsFrank de Leeuw
Secretary
Josine Rienks (Commercial Affairs/stakeholders) is missing in this picture.
Reporting profile
This sustainability report covers 1 July 2013 to 30 June 2014. This reporting period corresponds with the annual financial reporting period. The topics this report covers were selected from the sustainability report for 2012/2013. This sustainability report was prepared in accordance with the guidelines of the Global Reporting Initiative (GRI), level C.
Scope of the reportThe main objective of the Amsterdam ArenA is to achieve net carbon neutrality in the field of energy in 2015. For this purpose, we focus on issues that we can control, including reducing CO2 emissions created ‘under the roof’ of the ArenA. This report shows the progress the ArenA has made because of this commitment. The base for reporting and comparison purposes is set at the 2009/2010 tax year.
CO2 emissions calculations follow the requirements of GRI indicator EN16 and total energy consumption. Please click here to download the GRI table.
The sustainability report is an important step for the ArenA, highlighting and recording our sustainability ambitions. We present the progress achieved in the sustainability programme both in informative articles and expressed in figures for various KPI’s (key performance indicators).
In zowel informerende artikelen als actuele cijfers van verschillende KPI’s (Key performance Indicators) laten we de voortgang zien van het duurzaamheidsprogramma.
Themes
Our efforts to enhance the sustainability of the stadium focus on six themes under our control. The main themes are:
- energy;
- natural resources;
- purchasing;
- Living Lab.
Other themes are:
- stakeholders;
- impact on the environment.
The scope of the themes includes such aspects as promotion, training and raising awareness. The ArenA plays a significant role as an initiator and a platform. We aim to lead by example, to be an icon in the field of sustainability and provide a platform for organizations who share this commitment.
Timeline
09-09-2009
Sustainability Day 2009
The Municipality of Amsterdam and the Amsterdam ArenA sign a Memorandum of Understanding.
11-11-2010
Sustainability Day 2010
The Amsterdam ArenA publishes its five-year plan, Naturally Sustainable, and presents it to Alderman Maarten van Poelgeest.
11-11-2011
Sustainability Day 2011
Green Deal partners of the Amsterdam ArenA sign sustainability agreements.
31-03-2012
Earth Hour 2012
Participating in Earth Hour: the Amsterdam ArenA turns off all of the stadium lights.
03-04-2012
Green Deal with the Municipality of Amsterdam
The Amsterdam ArenA and the Municipality of Amsterdam sign the Green Deal in the presence of Alderman Maarten van Poelgeest.
26-06-2012
ArenA Mobility Portal
The Amsterdam ArenA launches the ArenA Mobility Portal, a convenient tool for visitors to select the most sustainable route to the ArenA.
10-10-2012
Embassy of Brazil
All of the Green Deal partners of the Amsterdam ArenA meet in the Brazilian Embassy.
12-12-2012
Sustainability Day 2012
Sustainability dinner for all Green Deal partners in the Amsterdam ArenA. The proceeds are donated to the Metamorphosis of the Emma Children’s Hospital Foundation (Stichting Metamorfose Emma Kinderziekenhuis).
12-12-2012
2011/2012 sustainability report
On Sustainability Day, the Amsterdam ArenA presents its first sustainability report in accordance with GRI guidelines.
01-01-2013
District heating and cooling
Start of the continuous supply of district heating and cooling to the main building and offices of the Amsterdam ArenA.
23-03-2013
Earth Hour 2013
Participating in Earth Hour: the Amsterdam ArenA turns off all of the stadium lights.
27-06-2013
ArenA Business Club
Official opening of the new main building of the Amsterdam ArenA: the ArenA Business Club.
12-12-2013
2012/2013 sustainability report
The Amsterdam ArenA publishes its second sustainability report in accordance with GRI guidelines. This year, it appears in fully digital format for the first time.
01-01-2014
Dutch wind energy
The Amsterdam ArenA switches to Dutch wind energy generated by Nuon’s Oudendijk wind farm.
14-03-2014
Innovation deal with the Municipality of Amsterdam
The Amsterdam ArenA and the Municipality of Amsterdam sign an innovation deal with a specific focus on mobility, visitor perception, energy and sustainability, entertainment and safety.
26-03-2014
Start of solar panel installation
The PDA team lays the metaphorical foundation stone – the first solar panel – on the Amsterdam ArenA roof.
29-03-2014
Earth Hour 2014
Participating in Earth Hour: the stadium blacks out between 8.30 p.m. and 9.30 p.m.
30-05-2014
Mobility Room pilot during Toppers concert
In a joint effort with regional chain partners – sharing one room – the ArenA monitors online visitor behaviour before and during their trip to and from the ArenA.
19-06-2014
Solar photovoltaic roof commissioned
A total of 7,000 m2 of solar panels are officially commissioned for the stadium rooftop. This surface area is roughly the size of a football pitch, and the system generates an annual total of some 930,000 kWh of electricity.
13 & 14-05-2014
Smart City Event 2014
Participating in the Amsterdam Smart City Event 2014: the innovation platform for businesses, residents, the municipal authority and knowledge institutes.
20-10-2014
Captains’ Dinner for stakeholders in ‘Zuidoost’
Together with stakeholders, we explore options to enhance the sustainability of Amsterdam-Zuidoost, the Southeast District, creating a higher impact with our joint approach.
12/12/2014
2013/2014 sustainability report
The Amsterdam ArenA publishes the digital report, Full of energy, its third sustainability report in accordance with GRI guidelines.
02 to 05-06-2015
Co-producer Smart City Event 2015
The Amsterdam ArenA will be co-producer of the Smart City Event 2015.
06-2015
Delivery of ‘Naturally Sustainable’
The moment of truth: delivery of the five-year plan to enhance the sustainability of the ArenA.
2015
Kick-off Smart Innovation ‘Zuidoost’
The ArenA expands the scope of ‘Naturally Sustainable’. The objective is to design a smarter, more sustainable Southeast District.
2015
Commissioning Living Lab
Step by step, the Living Lab takes shape before it is finally commissioned. Examples of its activities include grass, mobility and IT applications.
Naturally Sustainable
The Amsterdam ArenA is committed to becoming a climate-neutral stadium in 2015, with the aim of reducing net CO2 emissions to zero. This is a unique ambition for a stadium that annually accommodates some two million visitors. As a climate-neutral stadium, we will be an icon for sustainability, for entertainment, sports as well as business. The ArenA is a state-of-the-art stadium in every aspect, including the field of corporate social responsibility. We aspire to:
- be a showcase for sustainable innovations;
- reduce our own environmental impact as well as the ecological footprint of the events we accommodate;
- be a good neighbour and contribute to a strong economy;
- increase our sustainable impact together with other stakeholders.
Mission statement of the Amsterdam ArenA
Stadion Amsterdam operates the Amsterdam ArenA, the state-of-the-art, multifunctional megatheatre of international stature for a broad public audience, with a focus on continuity and with due regard for the interests of the Municipality of Amsterdam, the founders and the other depositary receipt holders, in close collaboration with the principal tenant, AFC Ajax, the catering organizations and other partners, by accommodating a wide variety of large-scale and small-scale multicultural events, offering a high degree of service and hospitality at all times.
Founders and business partners of the Amsterdam ArenA:
Key figures
Net sales/results
Events
Personnel (average)
Visitors
