ArenA serves as best-practice example for Green Deal partners
The topic of sustainability stirs up a lot of debate, but what it really needs is action. Only concrete action will make a difference. The Amsterdam ArenA fronts up to this challenge with the Green Deal partners: the stakeholders and suppliers. Their efforts and commitment are a precondition to achieving the Amsterdam ArenA’s sustainability ambitions. At the same time, the stadium serves as a best-practice example for the Green Deal partners.
Henk van Raan of Amsterdam ArenA says, ‘Several Green Deal partners readily embraced the opportunity to show their customers, associates and stakeholders that sustainability in and around the stadium is concretely embedded in the policy and structure, and that they contribute to this structure. So we’ve given them the chance to take their customers and stakeholders on a guided tour round some of the tangible successes of the stadium.’
Nuon, for instance, takes clients, consumers and employees around to show them how the ArenA enhances sustainability by using district heating and cooling as well as wind and solar energy. Engineering contractor and preferred supplier BAM shows the upgraded systems and building management system that enables efficient control of these systems. Van Raan explains, ‘The effect is astonishing. Once people get an inside view, we immediately see the domino effect. Seeing with your own eyes how sustainability is concretely embedded in operations is extremely inspiring. And for the Green Deal partners, it’s an excellent opportunity to create exposure for their role in the process.’